See Adam Lambert’s new video for song he says is about ‘facing exactly who you are and OWNING it’

To Adam Lambert, the single Welcome To The Show is more than a song.

He describes it as ‘an anthem about facing exactly who you are and OWNING it. It’s intended as a mantra to inspire strength and PRIDE.’

Lambert wrote the song with Swedish singer-songwriter Laleh.

‘After recording the song a few months ago, I felt very compelled to create a video to further communicate it’s meaning,’ he writes in a Flaunt Magazine post.

The video, co-directed by Lambert, came as a surprise when it premiered this week on Flaunt.

Lambert has this message to fans: ‘I want you to keep celebrating exactly who you are, even if you don’t fit into the world’s ideas of what they think you should be. Take your flaws in stride, nurture your talents, take pride in your Queerness, and share all the love you have.’

Lambert, 34, certainly has.

The most famous American Idol runner-up of all is the first openly gay male artist to have an album debut at number one on the Billboard sales charts.