Lance Bass fills in as entertainment reporter for KTLA morning show – ratings go up 20%

Lance Bass insists he does not want the job of entertainment anchor permanently and KTLA insists Sam Rubin’s job is safe.

But the numbers do not lie.

The ‘NSYNC alum filled in Rubin from Monday through Thursday of this week and the morning show’s audience enjoyed a 20 percent bump in its target demographic of Adults 25-54.

“He did a great job,” KTLA’s news director Jason Ball told TheWrap. “He had done it once before, but this was the first time he did multiple days. He did a great job. I think he’s a great talent and a really nice guy.”

Ball added: “We would definitely offer Lance the opportunity of returning. But, I don’t want Sam Rubin to think he’s out of a job. He’s our guy. He’s been here for a long time and will be here for much longer. But, Lance was great to have here for the week.”