A lot has been written on various sites in recent days about the state and the future of The Advocate magazine. Since I’ve been reading it for a few decades and was a contributing writer for five years or so, it’s a publication that is near and dear to my heart.

Here are some excerpts:

During an economically troubled 2009, which saw the death of many important print publications, both The Advocate and Out fared significantly better advertising-wise than the industry as a whole. Together the brands will show a small profit.

The recent closures of Gourmet, Portfolio, Genre, and other magazines have shown the weaknesses of the print publication model. The rising costs of paper, printing, and postage have become a major problem. Therefore, we plan to greatly reduce these costs by jointly marketing The Advocate and Out magazines. We will fulfill Advocate subscriptions via joint delivery with Out. Advocate subscribers will continue to receive their monthly magazine along with a copy of Out at no extra charge. This move will also allow us to continue to offer Out at affordable subscription prices, either as a stand-alone title or with the choice to receive The Advocate as well. The strategy preserves our ability to deliver the same high-quality print magazines while allocating additional resources to editorial content.

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