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Steve Grand is “super excited” to announce the launching of his new underwear line!

Steve Grand posted this new earlier today: “I’m super excited to announce the launch of my underwear line, GRAND AXIS! Shop now at and follow us at @grandaxis
And yes, cause I know it will be the first question, the SWIMWEAR launch will be this SPRING :) As many of you have probably inferred by now, I’ve been an enthusiastic fan of men’s underwear for a long time! I’ve always loved how a great fitting pair of underwear has the power to make a man feel confident, strong, sophisticated, and sexy. After years of accumulating hundreds of pairs of underwear in all different styles, from brands all over the world, I know that finding a pair of underwear that is the right style, fit, and quality, can be very hit or miss (especially when ordering online). I decided that is was time I take what I had I learned as a consumer, expand on it, and create the perfect men’s underwear brand: functional and comfortable enough for everyday wear; masculine and sporty enough for stripping down to in your gym locker room; and sexy and sophisticated enough for the bedroom.”

“After two years of perfecting the fit and hunting down all the highest quality materials, I think I have created something you are really going to love!”

“I used all my own money on this project so I’m starting small with just 3 styles in 2 colors, but I spared no expense when it came to designing the patterns and using all the highest quality materials available!”

Check it out for yourself!
Only at – Steve

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