Anderson Cooper’s T-shirts not helping ratings
Larry King’s plummeting ratings are dragging down Silver Fox Anderson Cooper’s numbers too, according to The New York Times.
CNN had a slightly worse quarter in the fourth quarter of 2009, but the last three months have included compelling news events, like the earthquake in Haiti (where Anderson’s tight T-shirts made a big splash) and the battle over health care.
The losses at CNN continued a pattern in place for much of the last year with the network trailing its competitors in every prime-time hour.
King, the network’s longest-running host, has always been regarded at CNN as the centerpiece of prime time because he drew the biggest audiences at 9 p.m. had his worst quarter ever. His audience dropped 43 percent for the quarter and 52 percent in March.
He dropped to 771,000 viewers for the quarter from 1.34 million in 2009 and has been eclipsed by MSNBC’s Rachel Maddow, almost quadrupled by Sean Hannity’s show on Fox, and he was beaten by The Joy Behar Show on HLN 21 times.
Anderson has long been regarded as the strongest host at CNN, but his show has suffered badly as well. For the quarter, his show dropped 42 percent in viewers and 46 percent among the 25-to-54-year-old audience that the news channels use for their sales to advertisers. In the past, CNN relied on big audiences for King’s show to deliver viewers to Cooper.